Tumblr themes (usually) display the title of the tumblelog first causing a repetitive begining for all the pages. For example all my posts indexed in Google will begin with “ordered Chaos - …”. Not good.
Google and other search engines don’t like this and they might give your sless attention in indexing and search results.
To overcome this, simply replace the contents of the <title> tag of you theme with this code:
{block:PostSummary}{PostSummary} – {/block:PostSummary} {Title}{/block:PostTitle}{block:SearchPage} | Search results for: {SearchQuery}{/block:SearchPage}
It just switches the position of the post summary and the title for every page to have an identical title. It adds the serach phrase (if applicable) too.
If you are not sure how to do it:
- Click Customize on the side bar while you are in Dahsboard.
- Click Theme and then click Custom HTML in the theme window.
- Find the
<title>tag in the code (don’t get scared!) - Replace the code between
<title>and</title>tags with the code above. - Click Save Changes.
It is recommended to backup the old theme (just selct all and paste it in a text editor), so if you messed it up you can just paste the old theme back.
P.S. This is not a new topic and I just tweaked the available idea (credit to people who mentioned this before).